Sunday, July 5, 2015


Green Landlords Seek and Green Tenants – and Vice-Versa

Green Apartment Network asks sustainable rental property owners: “What have you been doing that works? What has been effective in fulfilling your intention to operate sustainable apartments?”

This week’s answer: boldly highlighting sustainable features in advertisements, and seeking renters who value environmental benefits with their apartment

One green Madison rental property owner shared a strategy for reaching out to potential tenants who will appreciate his sustainable, eco-friendly apartment houses. He only uses two avenues for communication: Craigslist, and his website. As you might expect, both trumpet the environmentally sustainable benefits of the apartment house, such as deep energy efficiency for electricity and gas, as well as water efficiency.

More innovative is that the ads include some of “house rules” prominently – which quite possibly not all potential tenants will love. One example – these are not just non-smoking apartments, but rather, his policy is “no burning of anything, ever”.  This means, for example, no incense. A strict approach? Maybe for some people, but for those looking for clean and healthy indoor air quality where they live, a truly exceptional benefit.


This direct and transparent approach allows potential renters to self-select a green apartment, or to choose to keep looking if this take on sustainable living isn’t for them. 

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