60% of renters will pay more for "green" apartments

The “2013 Green Renters Survey” was commissioned by HD Supply Facilities Maintenance as a follow-up to our “2010 Green Renters Survey” to understand how apartment renters preferences for amenities, including energy efficient, water conserving, and other environmentally preferable amenities, has changed over the past couple of years. Gretchen will go into detail on the results during the presentation, but I will share a few highlights here with you now.

• 77 percent of renters report that it is important that their apartment is “green,” compared to 62% in 2010.
• 17 percent consider this very important, compared to 13% in 2010.
• 65 percent state that energy efficiency is important, compared to 56% in 2010.
• 57 percent value an apartment with environmentally friendly features, compared to 42 percent in 2010.
• Only 13 percent of renters are aware of a “green” apartment complex in their area.

In my mind, the most exciting results of this study is that 6 out of 10 renters would be willing to pay 2.5 percent higher rent to live in a “green” apartment unit even if that apartment unit doesn’t save them any money on utilities. That basically means that people place a 2.5 percent premium on the environmental impact reduction of “green” apartment units.

Get with the plan, renters!

From a news release published on DigitalJournal.com:

[A]n overwhelming majority of Americans (93%) stated that they are convinced that investing in energy efficiency products will enable them to reduce their energy bills. . . .22% of renters feel the investment is not worth their while.

Madison Gas & Electric has a list of energy-saving tips for renters.

Green-minded students need places to live

Landlords, did you know that there's a growing sustainability effort on the UW campus? These green-minded students need places to live while they're in school, as well as after they graduate. We need more green landlords to offer green living situations all over Madison and beyond.

How to grow food in any apartment or yard

Available from Amazon:

Urban Gardening: How To Grow Food In Any City Apartment Or Yard No Matter How Small (Growing Indoors, On Rooftop , Small Yards, Balcony Gardens, Planting ... Gardening Systems) Gardening Guidebook)